The first words a Hollywood reader sees on your script are in the title. And you only get one
chance to make a first impression. If it's a stinker, so goes the war. Your project needs to
stand out from a thousand others stacked by his desk, and it needs to stand out in a hurry.
A great title could get your movie produced. Simple as that. A bad title could get it tossed
into the dustbin, no questions asked. A great title might create 'buzz' all over Hollywood; a bad
one could provoke but a yawn and a stretch.
And that's only part of the reason a great title is so important.
Why is a great movie title so important?
A great title puts the reader in the proper frame of mind to 'get' your movie; and it's all
downhill sledding from there. A great movie title sparks the imagination of actors and directors,
making them want to 'do' your movie. A great movie title inspires the producers with dollar signs;
they can see it grabbing the imagination of movie-goers the world round.
But even more importantly than that . .
A great movie title will make it easier for you be fired up about marketing your project. If
you're not fired up to begin with, let's just call the whole thing off before we get started.
How do I come up with a great movie title?
First, try to find some key word, phrase, feeling, or metaphor inherent in your work. Something
that evokes the theme, perhaps, or at least tells us where it's going. Then consider that a great
movie title should . .
So that's the answer. After you've come up with a title for your movie that takes people
somewhere, that tells us what the movie's about, and that's out of the ordinary, try it out on
people. Try it out on the other members of your writing group, your friends, your spouse. You
want them to say 'Great title!' spontaneously. Keep working at it until they do.
Avoid exclamation points and question marks in the title.
They go without saying and tend to look amateurish. And questions are often rhetorical. A great
title should be exclamatory enough as is.